Lead Data Scientist · London

Better commercial decisions, built from evidence.

I specialise in pricing, forecasting and experimentation—building practical models and decision systems for the moments where clarity matters.

Bangladeshi heritage London perspective Decision science

Selected work

Work designed to change the next decision.

Using demand and capacity forecasts to decide when—and how much—to intervene on price.

Designing experiments around commercial decisions, not statistical significance alone.

Turning fragmented signals into a shared diagnostic path.

From the notebook